An organization can function effectively only as long as its wheels run smoothly. If it wants to make progress, it has to have a goal and a mission on achieving that goal. Whether it be a for-profit or a non-profit, its organizational success depends upon its ability to t...
You’re driving to a place you’ve not been to before. You don’t have a printed map nor a Global Positioning System (GPS) to navigate you. What’s the likelihood you’ll arrive on time? Slim! Worst, you might not even reach the place. Well, a nonprofit operating without a solid strategic plan is like driving to an unfamiliar place without a map.
“Strategy is all about purpose, potential, possibilities and predictability”
Valid question, after all. Unlike their for-profit counterparts, non-profit organizations (usually) have a very clear, simple-to-understand and unchanging mission. Their target audience is also (usually) very-clearly defined. Further, non-profit organizations (NPOs) do not face t...
Do you ever wonder what your brand means to your targeted audience? Brand perception is important to any business including Nonprofit Organizations (NPOs). Opinions about your organization matter, and it is important to understand what those opinions are and how they are formed.
Nonprofit Organizations rely on solid marketing to compete for funding and other resources. In a time of economic hardship, it is even more critical that the message is clear, powerful, and consistent. A brand management strategy should communicate effectively the message, create a brand recognition, and achieve a unique competitive advantage.
Since 2002 our volunteers have been assisting nonprofit organizations in the SF Bay area and supporting the communities in which, we all live and work. In celebration of our 16th anniversary we are offering a few select nonprofits a Complimentary Workshop. Interested? Simply request a meeting and we’ll get in touch to tell you all about this opportunity.