May 19, 2020

In the world with over 3.5 billion internet users active on social networks, who spend at least 2-3 hours a day on an average on those social networks, social media strategy is essential for your nonprofits to fulfill their organization’s goals of growth and impact. In this blog, we discuss how a smart budget optimized social media strategy can be impleme...

May 7, 2020

As the COVID-19 crisis progresses and your organizational priorities continue to shift, it is even more critical to maximize your greatest lever for success — your volunteers.

March 26, 2020

The CLASS Consulting Group (CLASS) is a unique nonprofit that aims to inspire and empower enterprising individuals in the community to become community leaders and provides them with unparalleled opportunities for professional and personal growth.  

CLASS was founded by Deepali Sachdeva and Sudeep Kanjilal in 2002 with a dual-market foc...

September 4, 2019


An organization can function effectively only as long as its wheels run smoothly. If it wants to make progress, it  has to have a goal and a mission on achieving that goal. Whether it be a for-profit or a non-profit, its organizational success depends upon its ability to t...

August 30, 2019

You’re driving to a place you’ve not been to before. You don’t have a printed map nor a Global Positioning System (GPS) to navigate you. What’s the likelihood you’ll arrive on time? Slim! Worst, you might not even reach the place. Well, a nonprofit operating without a solid strategic plan is like driving to an unfamiliar place without a map.

November 1, 2018

Mission Vision Values are intertwined but not interchangeable. How are these connected? How do they differ? How to effectively develop each statement for your organization?

October 4, 2018

“Strategy is all about purpose, potential, possibilities and predictability”

Valid question, after all. Unlike their for-profit counterparts, non-profit organizations  (usually) have a very clear, simple-to-understand and unchanging mission. Their target audience is also (usually) very-clearly defined. Further, non-profit organizations (NPOs) do not face t...

September 5, 2018

Do you ever wonder what your brand means to your targeted audience? Brand perception is important to any business including Nonprofit Organizations (NPOs). Opinions about your organization matter, and it is important to understand what those opinions are and how they are formed.

July 23, 2018

Often, building brand awareness is a struggle for nonprofits. There are ways to improve and achieve better brand awareness among target audience.

May 28, 2018

Nonprofit Organizations rely on solid marketing to compete for funding and other resources. In a time of economic hardship, it is even more critical that the message is clear, powerful, and consistent. A brand management strategy should communicate effectively the message, create a brand recognition, and achieve a unique competitive advantage.

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