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ARTICLES & BLOGS

August 30, 2019

You’re driving to a place you’ve not been to before. You don’t have a printed map nor a Global Positioning System (GPS) to navigate you. What’s the likelihood you’ll arrive on time? Slim! Worst, you might not even reach the place. Well, a nonprofit operating without a solid strategic plan is like driving to an unfamiliar place without a map.

July 23, 2018

Often, building brand awareness is a struggle for nonprofits. There are ways to improve and achieve better brand awareness among target audience.

May 28, 2018

Nonprofit Organizations rely on solid marketing to compete for funding and other resources. In a time of economic hardship, it is even more critical that the message is clear, powerful, and consistent. A brand management strategy should communicate effectively the message, create a brand recognition, and achieve a unique competitive advantage.

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